15.10.2025 11:16
From internet sources, the French financial powerhouse ODDO BHF has ventured into the cryptocurrency arena with the introduction of a novel euro-backed stablecoin, christened EUROD. This significant debut signifies the institution's initial engagement with the digital asset landscape. With an impressive portfolio exceeding $173 billion in Assets Under Management (AUM), ODDO BHF, a venerable French payment entity, has now positioned itself as a player in the burgeoning crypto market through this innovative stablecoin.
The recently unveiled EUROD token, a testament to ODDO BHF's forward-thinking approach, is meticulously designed to adhere to the stringent regulatory standards set forth by the European Union's Markets in Crypto-Assets (MiCA) framework. This compliance is a pivotal aspect, underscoring the company's commitment to operating within a well-defined and secure regulatory environment. The stablecoin’s forthcoming listing on Bit2Me, a prominent cryptocurrency exchange headquartered in Madrid and supported by influential entities like telecom giant Telefonica and banking heavyweights Unicaja and BBVA, represents a crucial step, amplifying its accessibility to a broader clientele.
This strategic move by ODDO BHF is indicative of a broader trend within the financial sector, where a heightened interest in stablecoins is being fueled by the maturation of regulatory frameworks. The recent consolidation of alliances, such as the deepened partnership between Societe Generale-FORGE (SG-FORGE) and the European crypto platform Bitpanda, further exemplifies this shift. This collaboration aims to integrate regulated stablecoins, specifically SG-FORGE’s EUR CoinVertible (EURCV) and USD CoinVertible (USDCV), into decentralized finance (DeFi) protocols, thereby enabling Bitpanda's retail customers to participate in on-chain lending and borrowing activities.
In tandem with these developments, established players in traditional finance (TradFi) are increasingly directing their attention and investments toward the cryptocurrency ecosystem. This heightened attraction can be largely attributed to the establishment of robust and comprehensive regulatory structures, with MiCA serving as a cornerstone for institutional investors within the EU, thereby fostering greater confidence and trust in the digital asset space.
